I’m Yang Qing, an architect with 10 years of big tech experience turned solopreneur. I deconstruct business from a technical perspective to help you avoid common pitfalls.
The content I share covers: boosting efficiency with AI tools, taking independent products global, and solopreneurship methodologies.
He’s one of the most influential creators in the US solopreneur space:
280,000 people subscribe to his newsletter,
his top YouTube video has 1.7 million views,
and he earns over $1 million a year — solo, no team.
More importantly,
he wrote all his methodologies as articles
and published them openly on his blog.
Over the past 6 months, I read all 191 of his articles
and organized them systematically.
Today, I’m writing this to share
the one thing that stuck with me the most.
We were taught growing up:
learn the skill first, then make money.
perfect the product first, then sell.
get everything ready first, then start.
Dan Koe says
this is the mindset trap that keeps people from ever starting.
There’s one line of his I’ve reread countless times:
“You can’t improve something that doesn’t exist.”
Translation: just make something, even if it sucks.
You can only improve what already exists.
You can only get feedback once you start moving.
You only understand what customers truly need after your first sale.
It sounds simple,
but it broke my years-long habit of “waiting for perfection.”
Another core idea of his
completely changed how I think about “finding your niche.”
The traditional startup approach:
do market research, find a niche, then enter.
Dan Koe says this is a waste of time.
His methodology is called the Experience Model:
You are your own customer avatar.
The problem you’re solving right now
is your best product direction.
You don’t need to research strangers.
You just need to answer one question:
What problem do I most want to solve right now?
Then document your process,
package it as a product,
and sell it to people with the same struggle.
That’s the simplest path to starting a solopreneur journey.
Image: Two Startup Mindsets Compared
Two Startup Mindsets Compared
I spent 10 years as a software architect in big tech.
Those six months studying Dan Koe
were the first time I truly felt:
solopreneurship is real, doable,
not some distant concept.
His methodology isn’t feel-good fluff.
Every framework has concrete steps behind it,
and every piece of advice is backed by real cases.
Going forward, I plan to share his methodology with you systematically.
Next up: I’ll break down his most important law — Koe’s Law.
It contradicts every time management method you’ve ever learned,
and it explains why smart, hardworking people are getting poorer.
Subscribe and see you next week.
One question for you today:
Which pillar are you stuck on?
Brand, Content, Offer, or Marketing?
Drop a comment — I’ll reply to each one.
If this sparked your interest in Dan Koe’s methodology, I’ve prepared two things:
Thing #1: Solopreneur Launch Checklist (¥9.9)
An interactive checklist. It compresses today’s four pillars, experience model, and income roadmap into an actionable worksheet. Go through it in 30 minutes and you’ll know exactly where you’re stuck.
Reply “checklist” to receive it.
Thing #2: Dan Koe Complete Resource Library (¥299)
191 original articles + 30 curated videos, all organized. I’ve categorized every article into 6 modules with Chinese navigation notes and my personal annotations. For those who want to dive deep on their own.
Reply “full” for details.
*Note: Dan Koe’s original content is in English. This article is the author’s study notes based on the original material. All core ideas are attributed to Dan Koe.
This article was first published on WeChat: View Original
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YangQing · AI Solo Business 
